Company Governance
Assesses a business’s core purpose, ethics, transparency, and how it engages with its social and environmental impact.
WE'RE GENUINE
What does B Corp Certification mean?
As a family-built brand rooted in the outdoors, caring for our community and safeguarding the planet’s wild spaces sit at the heart of Free Fly’s mission. In 2025, we received official B Corp certification, showing that we meet the highest standards for social and environmental responsibility and accountability—and that we’re committed to keep improving our impact in the areas below.
B Corp Impact Areas
Employees
Assesses how a company supports employees through financial stability, health and safety, wellbeing, career growth, engagement, and satisfaction.
Customer Care
Assesses a company’s responsibility to customers through product and service quality, ethical marketing, data privacy and security, and feedback channels.
Community Impact
Assesses how a company engages with and affects the communities where it operates, hires, and sources. This includes diversity, equity and inclusion, economic impact, civic participation, charitable giving, and supply chain management.
Environmental Care
Assesses a company’s environmental management practices and its impact on air, climate, water, land, and biodiversity.
Impact score: 83.1
*Free Fly was evaluated across the impact topics in the B Impact Assessment (Version 6).
Our Influence
When nature guides your company from the start, accountability follows. Earning B Corp certification was not the endpoint. It became our promise—to keep lifting the standard. This Impact Report shares how we are turning that promise into progress.
Read The Complete Report
Our Path to B Corp
As we worked toward certification, we put our environmental practices first—looking closely at energy use, water savings, supply chain waste, and biodegradable materials. We also teamed up with partners helping balance a portion of our carbon footprint, including SeaTrees, an organization protecting coastal ecosystems and mangrove forests. We believe a rising tide can lift every boat. As part of the B Corp community, we’re able to connect with and learn from other brands, all working together as a force for good. And although we’re currently one of just nine companies in South Carolina with B Corp certification, we hope that number continues to grow. Most importantly, we could not have reached this milestone without our employees. As a family-founded company, everyone who works with us at Free Fly is part of our extended family. Our strongest score throughout the process came from the “Workers Impact” category, and that is something we are incredibly proud of.
Our Purpose
Our purpose is to safeguard the world’s wild places while opening the way for the next wave of water seekers.
FRESH WAVE
Support health and wellness at work, strengthen community, and help kids get outside through activations
SUN SAFETY
Share and encourage healthier sun habits through UPF apparel, dermatology partners, and the Skin Cancer Foundation
CONSERVING
Safeguard local waters for future generations, pledging 500 volunteer hours to clean up our waterways each year
SUSTAINABLE ACTION
Advance bamboo and responsible materials while developing biodegradable packaging for a lighter footprint
